A chevron (also spelled cheveron, especially in older documents) is an inverted V-shaped pattern. The word is usually used in reference to a kind of fret in architecture, or to a badge or insignia used in military or police uniforms to indicate rank or length of service, or in heraldry and the designs of flags.
From Wikipedia, Chevron (insignia)
I still see on many webpages the sign » conveniently used as a right pointing arrow.
In breadcrumbs, after secondary call-to-action links, etc.
This symbol is actually (with it’s brother’s « ) a right quote mark, A.K.A. Guillemet, used in 39 countries in the world (still according to Wikipedia), in languages like Arabic, French, Spanish or Turkish. If you have internationalization in mind, using this as an arrow might look really clumsy.
Even if you don’t plan to localize your site in one of these locales, it is still semantically wrong, and will be understood by a browser (and by screen readers, and search engine spiders) as a right quote mark.
The symbol → might be used for the same purpose with no semantic cost (but it might not exist in the font you like), or you could use an image (and/or CSS magic) if you really are in love with the shape itself…
