Google needed a couple of B2B videos to explain the benefits of their Mobile Ads service to potential clients.
They wanted something visually simple, that would match Google identity and tone, didactic, and short. It should also be generic enough to be easy to localize in several languages. We didn’t have much time, and went for something quite minimal.
I was responsible of the global direction of the project, visual choices, and animation production.
Visuals were also declined in a couple of give-aways: eco bags, notebooks, etc.