Jérôme Sénaillat

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Red Bull Crowd­cast allow peo­ple to upload live con­tent (only text and pho­tos for now) to both a mobile and a PC sites, in real-time. The user get a spe­cific email address by scan­ning a QR-code, which is linked to an event (for exam­ple, as we did for the Red Bull Sound Clash, or, more recently, the Red Bull Box Cart Race).

Uploaded con­tent is acces­si­ble almost imme­di­atly, and can also been broad­casted dur­ing the event itself via a flash vis­su­al­i­sa­tion mod­ule. We built also a very sim­ple, ajax-driven live mod­er­a­tion tool.

I was respon­si­ble for the whole art direc­tion of the project: from the logo and the over­all look and feel, to more tech­ni­cal aspects like CSS and HTML inte­gra­tion. The project was built using the Sym­fony frame­work.

As Mike wrote on his blog,

Email on mobile phones in Japan has been a stan­dard fea­ture since the begin­ning and often acts as the pri­mary email address for many Japan­ese peo­ple. It is a nat­ural inter­face to par­tic­i­pa­tion. The time from send­ing your email to appear­ing on the stream can be as lit­tle as 5–10 sec­onds, so the reward for par­tic­i­pa­tion is almost immediate.