To celebrate the traditional aspects of Lunar New Year festivities while giving them a modern twist, we decided to digitize one of the slowly fading but most important Chinese traditions: writing calligraphy on red couplets with brushes. We created a web application where visitors could write calligraphy in 3D, on desktop or mobile : the faster you “write”, the thinner the strokes – and the deeper they exist in z-space. People could then visualize the result in 3d, and share it with their friends and families.
The Lunar New Year celebrations are celebrated in several countries in Asia, and the website was released – and localized – accordingly for Taiwan, Hong Kong, Singapore, Malaysia and the Philippines.
Creative/Art Direction, Design, UI design.