Are your passwords safe?
For the upcoming shopping season, we created a simple, easy to localize video to sensibilise people in Asia to have a better password hygiene. We used it to create traffic to the Google Password Checkup tool, and essential part of a safer online experience.
The whole thing included a 30 seconds hero animation, shorter 16 and 6 seconds cuts and social assets localized for 10 different markets in APAC: English, Thai, Tagalog, Malay, Bahasa, Korean, Japanese, Vietnamese, Traditional and Hong Kong Chinese.
Creative/Art Direction, Design researches, storyboard, localization.